NeoReinigung is cleaning service company based in Berlin, Germany. The company offers quality and reliability in the cleaning industry. They focus on professional cleaning of private and commercial property. The company reside in the federal capital of Germany.
Neo Reinigung has come to CMP Media to design a brand identity for a cleaning service based in Berlin. To showcase the brand, the brand needed a name, tagline & brand identity. In the design, we want the brand to stand out from others, also the brand should reflect its stand which conveys purity, freshness, sparkle & a relaxing atmosphere that is free from dirt. Our approach was to create an identity that plays on the purity and sparkling bright environment. At first, we needed a brand name. We created a name that reflects the personality of the brand owner.The color palette is inspired from purity the white from water.
With this new brand direction defined, a style guide and other marketing collateral were created, such as stationery and social media graphics.