Client:

RGD Media Productions Ltd

The Challenge

How do you increase ROAS without increasing spend and with limited tracking capabilities?

RGD was set up in 2005, they are an award-winning Nigeria production company, driven to create outstanding content for film, television and emerging formats. With experience in media, production, and development, they seek to produce original and entertaining content for a global market

They partnered with CMP MEDIA  to create a well-thought-out strategy. The goal was to build brand awareness and create campaigns designed to grow revenue.

The Solution

An integrated strategy that reveals new audiences, optimizes, and engages.

  • Website

    We created a website for the film project that listed all of the cast and crew members in order to raise awareness about the film.
  • Branding

    As the project's official brand partner, we are in charge of all media assets used in the film's production, from pre-production to post-production.
  • Digital Marketing

    From pre-production to post-production, we provided a well-planned digital marketing solution for the film, including influencer marketing, social media advertising, and display ad campaigns.